Do’s and Don’ts of a Branding Session

Jan 10, 2023

So you scheduled your very first branding session. Now what? 

Picking the date and location is the easy part, my friend. There’s a lot more going on in the planning of your bomb dot com branding session. Today, I’m going to get right to the point with some DO’s and DON’Ts of a branding session. So take a deep breath. Now keep reading. 

DO coordinate your outfit with your branding colors

Maybe this one is a no-brainer, but you’d be surprised. Wearing a lime green pantsuit just makes no sense if your colors are blues and beiges. This is the time for your brand to shine! And that means we’re going to keep it cohesive by incorporating your brand colors into your attire. 

Here are some easy ways you can incorporate your brand colors

  • Bright pantsuit with a neutral top
  • Bold sweater with cropped black jeans
  • Fun shacket or chunky sweater over a contrasting tee
  • Colorful jumpsuit with a favorite pair of boots or heels

I’ve heard the objections. “But Lily, my brand colors don’t flatter my skin tone, or these colors just don’t give me confidence when I wear them.” No problem! We can still invite your brand colors to play without giving them the spotlight. 

Here are some minimal ways you can incorporate brand colors:

  • Colorful heels or sneakers
  • Knotted headbands or hair scarves
  • And don’t forget, you can paint your nails for a pop of color!

DON’T try to be like someone else

I can’t stress enough how important it is to be authentically YOU. Your branding photos announce to the world that you are a real brand owner who’s open for business, and you want to attract the right audience with your images. So be yourself, and be confident. Don’t obsess over how other brand owners present themselves or what their branding looks like. Don’t try to imitate or recreate anyone else’s look. Your top priority is to be you. 

DO consider what the images would be used for

During the planning phase, we’ll talk about what you want to use your images for. Do you need website photos? Digital guide photos? What about Instagram posts (and I mean static posts, carousels, or reels?) You need to know what you need the photos for so you can actually get what you need. 

I recommend having one goal per shoot shoot instead of solving everything in one session. Having one goal will help us maximize our time together. Specific goals turn into specific results! 

DON’T skimp on the packing 

We need the props. We need the outfits. We need the snacks. Basically, we need it all. My advice is to always bring more than you THINK you need. It’s much easier to remove a few props than to magically conjure more props out of thin air. Sometimes you need a quick outfit adjustment to stay inspired. And trust me, NO ONE has fun during these sessions on an empty stomach. 

After scheduling your session, start your checklist for what to bring. 

Here’s some suggestions to get you started:

  • Favorite mug or tumbler
  • Planner, notebooks, pens
  • Products or offer components
  • Elements to show you in action
  • Accessories to make subtle outfit changes
  • A classy pair of shoes
  • A comfy pair of shoes
  • Your favorite snacks
  • Water AND a special drink 😉
  • Any items that inspire or represent your business

And that’s just to get you going! If you need help assembling your packing list, send me a DM and we’ll brainstorm together!

So what do you think? Do you have any do’s or don’ts to add? Drop your advice in a comment and let me know if you’d like to see a part two on this topic!

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