So you scheduled your very first branding session. Now what?
Picking the date and location is the easy part, my friend. There’s a lot more going on in the planning of your bomb dot com branding session. Today, I’m going to get right to the point with some DO’s and DON’Ts of a branding session. So take a deep breath. Now keep reading.
Maybe this one is a no-brainer, but you’d be surprised. Wearing a lime green pantsuit just makes no sense if your colors are blues and beiges. This is the time for your brand to shine! And that means we’re going to keep it cohesive by incorporating your brand colors into your attire.
Here are some easy ways you can incorporate your brand colors
I’ve heard the objections. “But Lily, my brand colors don’t flatter my skin tone, or these colors just don’t give me confidence when I wear them.” No problem! We can still invite your brand colors to play without giving them the spotlight.
Here are some minimal ways you can incorporate brand colors:
I can’t stress enough how important it is to be authentically YOU. Your branding photos announce to the world that you are a real brand owner who’s open for business, and you want to attract the right audience with your images. So be yourself, and be confident. Don’t obsess over how other brand owners present themselves or what their branding looks like. Don’t try to imitate or recreate anyone else’s look. Your top priority is to be you.
During the planning phase, we’ll talk about what you want to use your images for. Do you need website photos? Digital guide photos? What about Instagram posts (and I mean static posts, carousels, or reels?) You need to know what you need the photos for so you can actually get what you need.
I recommend having one goal per shoot shoot instead of solving everything in one session. Having one goal will help us maximize our time together. Specific goals turn into specific results!
We need the props. We need the outfits. We need the snacks. Basically, we need it all. My advice is to always bring more than you THINK you need. It’s much easier to remove a few props than to magically conjure more props out of thin air. Sometimes you need a quick outfit adjustment to stay inspired. And trust me, NO ONE has fun during these sessions on an empty stomach.
After scheduling your session, start your checklist for what to bring.
Here’s some suggestions to get you started:
And that’s just to get you going! If you need help assembling your packing list, send me a DM and we’ll brainstorm together!
So what do you think? Do you have any do’s or don’ts to add? Drop your advice in a comment and let me know if you’d like to see a part two on this topic!