Close your eyes and picture fresh, hot brownies coming out of the oven. And what do ya know, you have a new carton of vanilla ice cream in the freezer! Are you gonna leave those brownies lying around for a few days before tasting, or will you dive right in?! If you’re like me, that fresh chocolate scent with cold, creamy vanilla is TOO GOOD to resist!!
That’s what it’s like to have an irresistible offer. Whenever you lay your products or services out on the table, your audience will come running for the first bite! But how do you get your audience to take a taste? Here are 3 ways you can make your offers so irresistible that your audience can’t help but buy in!
Everyone loves to be a winner—so be sure to share the wins your clients celebrate thanks to working with you.
Client success stories provide concrete evidence of the value your business provides. They show how your products or services solve relatable problems and meet specific needs.
By sharing these stories, you can effectively communicate the unique benefits and advantages your services offer, making it easier for potential customers to understand just what they’re missing out on if they don’t jump on your train now.
Client success stories also set you apart from your competitors. You can showcase your unique strengths and capabilities that made you the difference maker for your clients. Giving your audience real examples of success allows them to resonate with your clients and imagine themselves in that spot.
Infusing your own personality into your brand is a powerful way to create connection with your audience. Keep these two terms in mind: authenticity and personal storytelling.
Authenticity is key when infusing your personality into your brand. Be genuine and transparent in your communication so your audience can recognize the real you. This builds trust and helps create a genuine connection with your audience.
Personal storytelling allows you to share your own experiences, values, and beliefs with your audience. The best part is, you can share your story everywhere! Social media, blog posts, YouTube, an email list––there’s no shortage of ways and places to show up with yoru story. This helps your audience relate to the real you.
Once you’re a wizard with success stories and personality, combine the two to show your audience what will—or won’t—happen when they buy in.
Take them on a visionary journey. What problems will disappear after investing in your offer? What feelings will you invoke when they work with you? What sort of pain will your audience continue to have if they do not invest?? Remember, your goal is to make your offer irresistible, so don’t hold back any of the sweet details.
As a final effort, share a vision of the future with your audience. Transport them to a place where their problems are solved and they are experiencing growth and goodness like never before, all because they chose to take the hand you thoughtfully extended towards them.
Get out there and start sharing your client successes, show off your personality, and take your audience on a journey that tells what will or won’t happen after investing in you! Will you show up with this new strategy on Instagram? DM me your irresistible posts so I can give you support!