Starting a photography business can be an exciting venture, allowing you to turn your passion into a profession. To set yourself up for success, here are some essential tips for starting a photography business:
Determine the specific area of photography you want to specialize in. Wedding photography, senior sessions, branding and business, there are countless areas you could choose to specialize in.
Defining your niche doesn’t mean you’re locked into the same place forever (if you’ve heard my own story, from wedding photographer to brand educator, you know this is true!). But picking an area to specialize in will help you market yourself as an expert while refining skills that can be used in many different niches. That takes us to our next point.
The basics of photography never go out of style. Learn how to use your gear, how to work with light, find your favorite tips, tricks, or poses, and you’ve set yourself up for success in any area of photography! The goal is to walk into any situation and know that you’ll be leaving your clients feeling confident and you feeling badass with killer photographs on your card!
When I decided to pivot from weddings to brand photography, the process was easy because I knew I was GOOD behind the camera. I didn’t have to learn brand new skills. I just had to channel those skills in a new area.
How do you handle being one of many photographers in your area? You can stay ahead of the competition by defining what makes you different and leaning into it as an asset. Do you have a unique editing style? Are you going to break down on the dance floor with the newlyweds? Do you have a lightning-fast turnaround time? Be sure to sing your own praises as you set yourself apart from everyone else.
Branding is NOT something you want to skip as a new photographer. Develop a brand identity that reflects your style and appeals to your target audience. A brand will show your audience that you mean business and you take their business seriously.
Remember, your brand can change and grow with you. It’s okay if you don’t love the same brand colors six months from now or if you have to search for a consistent brand voice. Just get started and allow your brand to grow over time.
In today’s digital age, having a strong online presence is crucial for reaching potential clients. If you’re barely starting your photography journey, Instagram is a great place to have free, online space. Over time, you can develop a professional website to showcase your work and advertise services.
You will automatically set yourself apart by offering a total experience to your clients. Little things like genuine welcome notes, thank you cards, and quick response times from the initial inquiries to the delivery of the final product will impress your clients. And don’t forget, happy clients will become your advocates and refer friends and family to you, bringing even more business growth!
Make a list and work through these steps one by one to build your biz: define your niche, learn the skill and learn it good, be different from everyone else, create a professional brand, get your social game on, and deliver exceptional customer service.
Are you a seasoned photographer? If so, tag me on your Instagram Stories with YOUR best beginner advice? Or, DM me a specific question if you need help getting your gears into motion!